Doing Detailed Keyword Research

Hand-in-hand with the whole process of identifying your ideal
customer is doing detailed keyword research. Even if you know who your
ideal clients are but have no idea how to lead them to your site, you will
not be successful in converting them to actual clients. This is typically a
one-time task done at the beginning of your online marketing campaign
and can be delegated to a keyword research specialist for extremely
effective results.
The Necessity of Keyword Research
Keyword research is like turning on the light. By doing keyword
research you will know, and not guess, exactly what your potential clients
are searching for when they look for services and products like you offer.
Simply knowing who your ideal clients are is not enough. You have to
know the phrasing they use when they search. When you discover those
phrases, your keyword research is done.
Luckily, the keyword research portion of the marketing plan only
needs to be done once, unless you diversify the line of products or
services you offer, new uses are discovered for them or you open a new
division of your company.
In order to nail down the keywords that are being used to find
companies in your field, ask yourself some questions.
How Will People Search for You?
What types of phrasing will potential customers use when searching
for you? Will they look for a person, position, a firm or a solution? Will
they use geographic modifiers like city, state or region? Will their level of
motivation come through in their search, by using specific words?
 Specific person:
“Plumber”, “plumbing contractor”, etc.
 Geographic modifiers:
“plumber Atlanta”, ”plumber Atlanta GA”
 Motivation levels:
“emergency plumber Atlanta”, “24 hour plumber”
As a critical part of your keyword research, you should employ a
keyword research tool. While there are a variety of such tools on the
market, Google AdWords is a free one that can help greatly, as it
generates keyword ideas for you, as well as synonyms. Cross-reference
your keywords with geographic modifiers. This will often help you be as
effective as possible getting ranked according to strong keywords. The
more precise the keyword, the better conversion rate it will have for sales.
Use a FREE version of the Keyword finder like Nitro Samurai (http://www.nitrosamurai.com) or another pay
site for further building a list of long-tail keywords. They can help you
determine which very specific keywords are most valuable. It will also
give you an inside look into which words your competitors are using and
the quality of the SEO competition they present, when you do a keyword
search for them.

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Finding the Ideal Customer-Here in Kansas City or ANYWHERE!

Finding the ideal customer for your business is a one-time job. You are
probably thinking that any customer at all is ideal. However, there are
some that are much better than others. Knowing how to identify them and
who to stay away from will make your business run more smoothly. In
addition, your marketing campaign will be much more effective because
you will be able to target that customer precisely with the very keywords
they use when they search for goods and services.
In order to uncover your ideal customer you will need to conduct
keyword research by analyzing the different markets that you serve.
This will also help you to determine which niches you should target with
your products or services. Often marketing campaigns fail because this
crucial step was not taken prior to implementing marketing strategies.
Even setting up a website without doing this step is a waste of your
time and money.
Do It Now!
The very first step in your marketing strategy is to do your research
right away so that you get started properly.
Identify the buyers of your products and services. What problem does
what you offer solve for them?
The 4 Quadrants of Business
When it comes to identifying your ideal customer, it is necessary to
analyze the 4 quadrants of business. This will help your determine which
types of clients you should focus on attracting. The 4 quadrants of
business are based on the combination of two factors:
 Customer value: How much is a client worth? If a
client will be worth little to your bottom line, you need to
spend less time trying to attract him or her. More time and
energy should be devoted to attracting those who make
sizeable purchases.
 Search volume: Are there lots of people searching for the
product or service you are offering? If you have multiple
services or products in your business, concentrate your
marketing strategies on the ones that more people are
actually searching for.
The 4 quadrants of business, when it comes to Internet marketing, are:
1. Low customer value, low search volume: a poor choice to target.
2. Low customer value, high search volume: better, but not great.
3. High customer value, low search volume: even better but
not ideal.
4. High customer value, high search volume: the best.

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Here in Kansas City-Where to Start with Online Marketing

If you are looking at the overall job of setting an effective online
marketing plan in place for your business, it seems rather daunting.
However, if you look more closely at the list of online marketing tasks
there are many things that will make a difference to your strategy and they
are just one-time tasks. Start with them. Make sure you keep track of when
they are completed to ensure you haven’t missed something very important.
The one-time tasks that you must begin include:
 Find your ideal customers.
 Do detailed keyword research.
 Do onsite Search Engine Optimization updates.
 Add a lead capture system to the website.
 Do personal branding changes.
Set yourself a deadline on the completion of these tasks. While these
things are essential to increasing your online presence, if you just do
them alone it will take a long time to rise through the search results, if at
all. These tasks are the foundation of your marketing plan. Without them,
many of your other strategies will fail, so they are very important to do
and to do well. However, don’t simply do these and then stop.

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Analyze Your Online Marketing Plan for Each Line-Here in Kansas City

For each specific service or product you offer, ask the question:
 Do you target Local Business Results on Google?
 Are you registered with the online local business directories?
 Do you use search engine optimization to show up for the
natural search results?
 Do you use article marketing?
 Do you have a blog? If so, how often do you post?
 Do you have videos on your site?
 Do you use videos on YouTube and other locations to
promote your site?
 Do you use online press releases?
 Do you use Pay-Per-Click?
 Do you test and track you main web pages?
 Do you use online Classified Ad Sites?
 Do you use online Local Forums?
 Do you use Audio Marketing on your site and also
syndicate the audio on other popular sites?
 Do you use email list building on your website?
All of the above methods should be in place in order to effectively
market your business through your website. In fact most of these
things should be done for each of the different product lines or services
you carry. This is especially true if you target different markets, like
residential and commercial. You need different approaches to reach
each and while you may send them back to the same site, your Pay-
Per-Click campaign, landing pages, classified ad site, local forums,
email lists, videos, audios, articles and blogs should be tailored to
each market.

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Prior to Putting Your Online Marketing Plan in Place-Kansas City Style

Before you begin putting your new online marketing plan in place,
you should analyze what exactly you have done to date in terms of your
website and online marketing and therefore what is most pressing. You
cannot achieve everything at once, so by being thorough about it, you can
effectively spot where best to begin. Evaluate your current status so you
get a clear up-to-date picture of where you are starting from, where you
want to go and what must be done to get there.
Analyze Your Overall Online Marketing Plan
Ask yourself the following questions about your current online marketing:

 How do you market your company?
 How do you promote your web presence already?
 Do you use Pay-Per-Click ads?
 How much do you spend on those ads? Are they working?
 How many unique visitors does your site get per month?
 What type of training does your sales team undergo?
 Why do you want to put an online marketing plan in place?
 What is the value of your average sale?
 Are you capable of exponential growth?
 What percentage of your revenues comes from leads
generated by the Internet?
 How many sales / leads do you get per month from
your website?
 What traffic techniques do you currently use to drive
traffic to your website?
 How much are you currently spending each month to get
that traffic?
 What is the average revenue per sale?
 What is the average profit per sale?
 On average, how often does a customer buy from you?
 Approximately how many current customers do you have?
 Approximately how many customers have ever bought
from you?
 Do you periodically touch base with them? If so how
often? How?

At the end of these questions, you should have a good report card on
the overall health of your Internet marketing plan as it now is for your
business. The answers to the above questions will let you know if it is
working or not. It also starts to uncover some of the potential for growth
that your business has!

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SEO

Your Simple Online Marketing Plan-In Kansas City

An online marketing plan is a must! In order to succeed you need to
have a structured plan and work through it, knowing exactly what needs
to be done. Below is a simple online marketing plan you can put in place
for your business.

 Identify your ideal customers and what keywords they
search with
 Personal branding — gaining trust in the online marketplace
 Website layout and search engine optimization
 Start the 4-point online domination (Using local business
results, natural search results, PPC results, content results)
 Getting ranked in the local business results
 Getting in all the online business directories
 Using all of the “local sites” to get tons of links = high
natural search results
 Simple article marketing
 Blog on your site = using “long-tail” keywords and pushing
the site up in all of your keywords
 Internet video (putting it on your site, distributing videos on
video sites)
 Internet Audio (putting it on your site, distributing audios on
audio/podcast sites)
 Online Press releases
 PPC (using targeted “local” keywords and geo-targeting
“generic” keywords)
 Testing, tracking and optimizing (how much traffic is getting
to the site, how many new customers are being converted
from that traffic, how keywords ranked, what has been done
to cause the changes)
 Social Media, Social Networking
 Using local discussion forums
 Using classified ad sites like Craigslist
 Setting up an autoresponder and building an email list
for your business (get the power of “Customers and Cash
On Demand!)
 

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SEO

<h1>Kansas City-4-Point Online Domination</h1>
Start the 4-point online domination process today in order to achieve
online local domination. You can be everywhere you want to be online
by using:
 local business results
 natural search results
 PPC results
 content results

Local Search Results
One of the components of online domination is being prominent in the
local business results. These are the map listings that are at the top above
natural search results when you search a keyword in Google, Yahoo! and
MSN/Bing. You must take the initiative to get listed there. Make sure
your business comes up for a variety of keyword phrases, as well as for
variations on your business name.
Natural Search Results
The natural search results are those organic results that are generated
by search engine searches and are listed directly below the sponsored ads
and the local search results. In addition to your actual website, other
things can appear in the natural search results. For this reason you need
to pay attention to the use of keywords in the following, because they are
all commonly found ranked in natural search results:
 Articles
 Off-site blogs
 Press releases
 Social networking profiles
 Social bookmarking profiles
Pay-Per-Click Results

Sponsored results or Pay-Per-Click results are instant exposure for
your business. They appear at the very top of results, as well as to the
right of results. A carefully written ad can give great results in converting
site visitors to customers. Be sure to make a budget for PPC ads and stick
to it, because it can get out of hand. It is the fastest way to get traffic to
your site and is very valuable to online marketing strategies.

Content Results
Online domination comes when your content is in the top results of
a search for your keywords. For example, if someone searches for a
given keyword that you have used in your online marketing strategy
and among the top 5 results they get are your business website ranked
number 1, one of your videos ranked number 4 and one of your press
releases ranked number 5, chances are that searcher will recognize you
as the online authority. This means the potential client is very likely to
choose your business over another to meet its needs.
Getting this type of result is easy to do because Google loves content
from Web 2.0 applications, like online articles, press releases and videos.
If your content is out there and is presented in a SEO format, you will
find that getting multiple places at the top of a search is the norm.
With the use of the 4-point online domination model, you will be able
to get the outstanding results you are looking for.

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SEO

Online Local Domination-in Kansas City

While it sounds rather ominous, online local domination is exactly
what you want for your business in order to be a huge success. Online
local domination means that you are the #1 authority online for your
local market. You get that distinction by taking your business from
hard-to-find online to literally being everywhere online. You will be
in the top 10 of the local search, natural search and Pay-Per-Click
campaigns. Your content will show up in top results and you will have
more consumer reviews than any other local business in your market.
Once your business is consistently the most popular one found in
any type of online search, and you are absolutely everywhere your local
clients look, potential new clients quickly come to recognize that you
are the authority in your field. They will want to do business with you
because they will recognize you as the best. And who doesn’t want to do
business with the best?
Online local domination is simply being the most readily found
business of its type in a given local area. If your business is consistently
at the top of local search results, normal search results and geo-targeted
generic results, you have achieved online local domination. If your
business is at the top of normal search results not including an indicator
of area, it is even better.
You can make yourself the master of local results by understanding
how searches work. You need to understand the different keywords
that are used as individuals search for businesses of your type. This will
help you to employ different online marketing techniques to help you
effectively get to the top of the search engine results, exactly where
you want to be.
Page 1 results are what you need and ultimately what matter most
because 98% of people searching choose from those page 1 results, no

matter what search engine they use. In fact, you want to be in the top
3 results for your keywords in order to get potential clients to your site.
If you are not in those results, you are losing out on a lot of business.
Professional online marketers can get most businesses to #1 in the
search results for local keywords in Google within one week because
most local keywords have very little competition and are therefore ripe
for someone with knowledge to come around.

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SEO