Making Changes to Your Online Marketing Methods

In order to make the changes to your online marketing methods there
are a variety of things that you should know.

 First the potential to grow your business using online
marketing is phenomenal, no matter what industry you
are in. You just need to cultivate it.

 There are 5 extremely useful Internet marketing techniques
that no one is doing. Learn them and put them into practice
and you will outperform all your competitors quickly.

 You need to achieve local online domination. It is a 4-step
process. Focus on it to get the results you want.

 There is a simple online marketing plan that you can
follow to make sure you get all the tasks done in order to
get to the top of the search results and get more new clients
to your site.

 Before implementing your new marketing plan, take the time
to thoroughly analyze what you are already doing, so you
know where to go from here and so you can have a baseline
to measure against.

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5

Online Statistics You Need to Know

The following statistics give you a glimpse of how people are using
the Internet in their choice of businesses to frequent.

 64% of U.S. Gross Domestic Product comes from
local businesses.

 4.2 million local small businesses are in the $500,000 to
$20,000,000 range.

 Over 2.6 billion local searches are performed monthly and
that number grows more than 50% each year.

 98% of searchers choose a business that is on page 1 of the
results they get.

 41% of clicks go to the #1 ranked site in a search
 12% of clicks go to the #2 ranked site in a search
 8.5% of clicks go to the #3 ranked site in a search

These statistics prove the importance of prioritizing an online marketing
strategy to get to the top of the search results for your keywords.

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Online Local Business Marketing-Kansas City

Changes in Business

Today, local business owners are in a hungry market. They need
more work. They need to attract more clients. They need to adapt to the
changing economy. However, the market is changing, or more specifically,
how to reach that market is changing. Understanding the change and
meeting the challenges of it are essential to survival of businesses.
Case in point: One local business was spending $8000 per month on
Yellow Pages advertising that cost more than it was bringing in. It doesn’t
take long before smart business people realize that such a situation is a
losing cause and needs to be fixed. So they stopped the ad. However, now
they have an $8000 budget for marketing but don’t know where to put it,
because they don’t know Internet marketing.

But these entrepreneurs realize the Internet is the future. More than
2.6 billion local searches are performed online every month. This number
grows by more than 50% each year. In fact, 80% of people search online
before they make a purchase. They now prefer this type of search over
Yellow Pages or the newspaper. Therefore business owners need to be
online in an effective way.

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Online Local Business Marketing-Kansas City

Consumers are looking more and more to the Internet to find
information about the services and products they are seeking, even
locally. Therefore if businesses want to reach new customers they simply
have to have a quality Internet presence. And that does not mean just a
lame website that a kid could have put together!

Today’s websites that rank well are well thought out, interesting,
personable and informative. They utilize a variety of savvy online
marketing techniques in order to stand out from their competitors. If you
have a site with no keywords in it and almost no backlinks, you are
missing the boat and will never get to the top of the search engine results.

Specific Marketing Strategies

There are specific marketing strategies that apply uniquely to Internet
marketing. If you do not use Internet marketing strategies, your website
will not get traffic and you will not attract new clients.
One of the stumbling blocks impeding most local businesses from
implementing such strategies is that they simply have no idea what needs
to be done. Online marketing is so new and such unfamiliar territory for
most individuals that they don’t know where to start. They spend so much
time running their business, taking care of their clients and managing
their staff that they don’t have the time to learn something new.
 Ask yourself a few questions:
 What are long-tailed keywords?
 What is keyword density?
 What is Web 2.0?
 How do you set up an autoresponder?
 How do you change the tags on your website?
 How do you create videos and audios for your website?

If you are like most business owners, you can not answer these
questions. That is absolutely normal. You have spent time focusing on
other aspects of your business, ones that you do indeed master. But now
you need to learn more! Finally, the time has come for the average local
business owner to discover exactly what needs to be done in order to
effectively put an online marketing plan in place for his or her business.

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Online Marketing for Local Business Introduction

If you are the owner of a local business, you are probably suffering
from a drop in demand for your products or services as a result of the
economic recession our country has been suffering from for the past few
years. In fact statistics show that small local businesses are making 30%
to 50% less than they were just a few years ago. Some of the businesses
that comprise this statistic include:

 plumbers
 dentists
 locksmiths
 restaurants
 plastic surgeons
 accountants
 carpet cleaners
 contractors
 landscapers

Traditional Marketing Doesn’t Work Anymore

The fact of the matter is that the marketing techniques that were solid
and reliable for local businesses to use to reach their market in the past
are no longer working. This means Yellow Pages ads, newspapers and
other types of hard copy advertising are simply not bringing in business.
That’s because people simply don’t use them anymore.
Businesses that are still using such outdated forms of advertising are
throwing away thousands and thousands of dollars on ineffective
marketing every month. If you are one of those people still investing in
such ads, ask 10 people where their copy of the Yellow Pages is. Most
can’t tell you or will tell you that they put it in the recycling bin shortly
after it arrived. What does that tell you about the money you are spending?

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Techniques to Increase Your Business’s Profits

Whether you have suffered a downturn in your business, have never
built it to the level you are aiming for or if you are just starting out, your
goal needs to be using online marketing strategies to increase your
profits. There are four basic ways to improve profits:

1. Increase customers
   a. Increase traffic to increase customers
   b. Add to product offerings to make them more compelling
   c. Use PPC, SEO, local business results, article marketing, etc.
2. Increase number of transactions per customer
   a. Build mailing list
   b. Increase customer communications through
   autoresponders, newsletters, broadcast messages
   c. Offer them upsell opportunities — pitch
   something seasonal
   d. Send out reminders for services and specials
3. Increase the average dollar amount per transaction
   a. Offer bundle packages and upgrades, strong reasons
   to purchase
4. Decrease costs, finding free traffic,
   lowering cost per click
   a. Increasing conversions, decreases costs.
   b. Offer a bonus, change a headline, offer a
   free consultation.
   c. Even converting from 1% to 2% is a 100%
   improvement and cuts costs for buying traffic
   in half — pure profit!

By putting an online marketing plan in place and following through
with it, you can achieve all of these goals. You can easily improve your
profits through the strategic use of online marketing techniques that will
increase customers, increase the number of transactions per customer,
increase the average dollar amount per transaction and decrease costs
while finding free traffic which leads to a lower cost per click.
Take the time today to investigate if your website is doing all it can to
attract new clients for you. If not, get started putting the simple online
marketing plan into place on your own or with the help of a professional.
Get started now on your online marketing plan to rescue your business.
Good luck!

Chas

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Online Marketing for Local Business

Your online marketing strategy is based on getting more potential
customers to your site and converting them into paying customers. It
really is that simple. Through using a wide variety of techniques you can
pinpoint those customers and make sure that they find your business
when they search online for products or services that you provide. When
they find your website a variety of other online marketing tools will be
waiting to convert them to buying customers.

In order to do this effectively, most of your focus will be on two major
aspects of your marketing plan: using keywords in all online content
and creating as many links as possible to your website. The more
backlinks you have, the better your site will place in search engine
results and the more people will find your website. The more effectively
you use keywords, the more search engine friendly your content is and
therefore more likely to be ranked.

The more visitors you get to your website will result in more new
customers for you. New customers mean an increase in sales and profit
just like we said when we talked about the potential for exponential
growth with online marketing for your business.

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